Tuesday, September 19, 2006

LOST!!!

It is no hidden truth that malls are designed to "trap" consumers, to keep them walking to and fro, increasing and tempting them about the possibilities of what they can purchase. Signboards that point to a certain direction and depict "MORE SHOPS" are one of the silliest things that you can see in a shopping mall. You see a signboard that says more shops doesn't tell you much about where you are going to get to. Ironically, it happens to be one of the most effective tools that ingeniously coax our gullible minds to shop more, and more senselessly. Of course, most of us don't really feel it because hey, we are in Singapore.

Shopping Malls in Singapore, even the larger ones like Ngee Ann and Suntec City, we can't really get lost. And when they put up signs like "More Shops", after a while, they kind of lose their effect because we do know where we are getting to. (Although I can be quite blur at times and actually seriously get lost for a few seconds, but I always find my way). Unless all Singaporeans are direction idiots, I don't think anyone can get lost in a shopping mall in Singapore. Look nowadays, we rarely hear announcements of reception counters notfiying of lost children or do we see children lost and crying. Well, perhaps parents nowadays are too protective, but the main issue is that we do not have enough space in shopping malls to conjur an elusive walking layout.

But underpasses in Orchard do seem to create this "lost effect", just by the hordes of people walking around, and signboards that are not too appealing at all, the underpass connecting CK Tangs, to Shaw Tower, to Wisma Atria and Ngee Ann City and to Wheelock Place. Perhaps by creating a network of underpasses that links shopping malls, and having some shops in the underpasses can create this mystical effect of getting people lost.

1 comment:

Anonymous said...

i think all is not 'lost' as in ppl dun feel lost...underpasses serve as an excellent link between shopiing centres and ppl tend to gather there to wait for friends etc..well..wads the point of making a shopping centre look like a maze..? their objective is to get ppl to spend...hence if u have not spent enough...pls look for 'More shops'...ha